Digital vs. Gravure Printing: Choosing the Right Method for Your Packaging
Choosing between digital and gravure (rotogravure) printing can be critical for pouch, label, and flexible package production. Each method offers unique advantages—and EPC is equipped to guide you on the best option for your needs.
1. Digital Printing: Flexible & Fast
Digital printing skips expensive plate or cylinder setup, making it perfect for small-batch or high-variation orders. With digital, you get:
Low MOQ (even a few hundred)
Fast turnaround—ideal for testing SKUs or short-run promotions
Variable data printing (e.g. batch codes, unique QR codes)
Example: A startup needing 500 flavored tea pouches used our digital printing for fast approval and launch at a testing event—without high setup costs.
2. Gravure Printing: Consistent & Economical at Scale
Gravure delivers top-tier quality and color consistency, ideal for large-volume runs:
Excellent for Pantone matching, metallic inks, and glossy finishes
Low per-unit cost for tens of thousands of pouches
Durable inks resistant to heat, oil, and abrasion
Example: A protein bar brand moved to gravure for 20,000-unit runs with full-color designs and noticed a 30% drop in per-unit cost.
3. When to Use Each
4. EPC’s Expert Guidance
At EPC, we help you:
Evaluate order size and design needs
Recommend the best printing method
Provide fast samples and printed proofs
Deliver low-MOQ digital runs or high-volume gravure options
Add finishes like lamination, foil, or Spot UV
Let’s find the right print strategy for your packaging needs.
WhatsApp: +86 173 36003921
www.epcpackage.com | www.custompackagingprint.com
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