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Digital vs. Gravure Printing: Choosing the Right Method for Your Packaging

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Update time : 2025-06-27 10:25:00

Choosing between digital and gravure (rotogravure) printing can be critical for pouch, label, and flexible package production. Each method offers unique advantages—and EPC is equipped to guide you on the best option for your needs.


1. Digital Printing: Flexible & Fast

Digital printing skips expensive plate or cylinder setup, making it perfect for small-batch or high-variation orders. With digital, you get:

  • Low MOQ (even a few hundred)

  • Fast turnaround—ideal for testing SKUs or short-run promotions

  • Variable data printing (e.g. batch codes, unique QR codes)

Example: A startup needing 500 flavored tea pouches used our digital printing for fast approval and launch at a testing event—without high setup costs.


2. Gravure Printing: Consistent & Economical at Scale

Gravure delivers top-tier quality and color consistency, ideal for large-volume runs:

  • Excellent for Pantone matching, metallic inks, and glossy finishes

  • Low per-unit cost for tens of thousands of pouches

  • Durable inks resistant to heat, oil, and abrasion

Example: A protein bar brand moved to gravure for 20,000-unit runs with full-color designs and noticed a 30% drop in per-unit cost.


3. When to Use Each


Many brands choose a hybrid plan: digital for prototyping and gravure for full production—optimizing both flexibility and cost efficiency.

4. EPC’s Expert Guidance

At EPC, we help you:

  • Evaluate order size and design needs

  • Recommend the best printing method

  • Provide fast samples and printed proofs

  • Deliver low-MOQ digital runs or high-volume gravure options

  • Add finishes like lamination, foil, or Spot UV


 Let’s find the right print strategy for your packaging needs.

 WhatsApp: +86 173 36003921

www.epcpackage.com | www.custompackagingprint.com

[email protected]

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